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Ala Lada holds a Bachelor of Commerce degree from Concordia University, specializing in Management and Marketing, and has accumulated extensive experience in business development and sales across various sectors. Currently serving as Regional Manager, Business Development at Alberta Municipalities, Ala previously held the position of Director of Sales at Aya Mastercard®, where responsibilities included building a sales department and managing a team, enhancing the company's broker sales channel, and executing partnership agreements. Prior roles include Manager of Group Sales & Business Development at Alberta Blue Cross, Director of Strategic Partnerships at Nuera Insurance Inc., and Regional Manager at Echelon Insurance, demonstrating consistent success in driving sales growth, developing teams, and establishing partnerships.