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Amanda Hudson Cassell is an accomplished Senior Manager of Brand Strategy at Pursuit Collection, where a combination of creative imagination and project management has been utilized to bring Pursuit and its experience brands to life since August 2016. Previous roles include Brand Services Manager and Channel Marketing Specialist, during which innovative marketing plans were developed for various international markets. Prior experience includes serving as Sales Enablement Manager at CMH Heli-Skiing and Summer Adventures, focusing on training and support for sales representatives, as well as various marketing roles at Pursuit Collection earlier in Amanda's career. Amanda holds a Bachelor of Commerce in Tourism, Hotel & Resort Management from Haskayne School of Business and a Hospitality Management Diploma from the Southern Alberta Institute of Technology.