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Tucker Campbell is a Senior Ecommerce Analyst at Alaska Airlines, with a background in data analysis and digital marketing. From working at agencies like INNOCEAN USA and VMLY&R to startups like Zilker Social, Tucker has experience in web analytics, media performance reporting, and social media management. With a BBA in Marketing and BS in Advertising from The University of Texas at Austin, Tucker brings a strong analytical and strategic skill set to their role in optimizing digital effectiveness and user experience.