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Lori Ho is currently the Head of Growth Marketing at Alaska Airlines, responsible for setting the long-term strategy and overseeing the financial performance of lifecycle marketing. Previously, Lori was the Vice President of Growth Marketing and Analytics at BECU, where Lori led acquisition strategy, customer acquisition funnel optimizations, and multi-million dollar budget planning. With a background in global marketing at Microsoft and a strong educational foundation from Washington State University, Western Governors University, University of Washington, and Northwestern University, Lori brings a wealth of experience and expertise to their roles in the marketing industry.