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Evan Liu is a seasoned professional with extensive experience in the aviation and e-commerce sectors, currently serving as the Principal Product Manager for E-Commerce at Alaska Airlines since February 2021. In this role, Evan contributes to enhancing the guest experience through cost-effective solutions while focusing on ancillary revenue and platform modernization. Prior to Alaska Airlines, Evan held positions such as Senior Business Analyst for Crew Technology at United Airlines, where modernization of the Preferential Bidding System was a key project, and Manager of Airline Partnership Marketing at Gogo, developing strategies for inflight connectivity products. With a solid foundation in business analysis and product management from previous roles at Spirit Airlines and Frontier Airlines, Evan is equipped with a diverse skill set. Educational qualifications include a Master’s in Business Administration from Arizona State University and a Bachelor of Science in Marketing from San Jose State University.