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Martin McNicoll is an accomplished professional with extensive experience in various leadership roles across multiple industries. As the Founder of Distillerie des Cantons de l'Est since January 2021, Martin is involved in producing fine whisky and other spirits. In addition, Martin serves as a Board Member for Alan Allman Associates in Canada and has held an administrative role with Club de Ski Owl's Head since 2019, promoting excellence in ski racing. Previously, Martin was the President of GURUS Solutions from January 2005 to January 2024, overseeing the implementation of cloud-based business management solutions. Other notable positions include Board Member at Fondation du Centre jeunesse de Montréal, eCommerce Practice Manager at CGI, Director of IT at BellZinc.ca, and Manager at Accenture. Martin began a military career in the Canadian Armed Forces, attaining the rank of Lieutenant. Martin holds a degree in Automated Production and Robotics from École de technologie supérieure.