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Matthew Stone

Marketing Director at Alabama Outdoors

Matthew Stone has a diverse work experience spanning multiple industries. Matthew started their career as a Sales Associate at Rack Room Shoes in 2002. Matthew then moved to Hibbett Sporting Goods, where they worked as an Assistant Manager, Assistant Operations Manager, Sales Associate, and Visual Merchandiser from 2004 to 2006. Matthew then joined The Sound Shop as a Sales Associate and Visual Merchandiser from 2006 to 2010.

In 2013, Matthew joined Camp Woodmen - Northeast as a Program Director, Supervisor, and High Ropes Instructor. Matthew was responsible for planning, directing, and supervising all camp programs and staff. Matthew also developed routines, schedules, and procedures for camp operation.

Matthew's experience in the outdoor industry began in 2013 when they joined Alabama Outdoors as a Sales Associate, Outdoors Retail Specialist, Gear Outfitter, and Product Merchandiser. From 2014 to 2015, they worked as an eCommerce Assistant, Customer Service Representative, Creative SEO Product Description Writer, and Website updater. Matthew was responsible for updating product information and content on the website, creating banners and images using tools like Photoshop and Gimp, and managing content areas.

From 2015 to 2016, Matthew served as an eCommerce Assistant Manager, Operations Manager, Customer Service Representative, Photographer, and Copywriter. Matthew had experience in order management, customer fulfillment management in an e-commerce context, and data management. Matthew also had proficiency in Photoshop, Gimp, and basic web technologies.

Matthew's most recent role at Alabama Outdoors was as a Digital Marketing Manager from 2018 to 2022. Matthew was responsible for developing and implementing marketing campaigns, enhancing brand awareness, and driving traffic to the online website and in-store. Matthew also created marketing cadence and campaigns.

In 2022, Matthew was promoted to Creative Director at Alabama Outdoors, where they continued to contribute to the company's marketing and creative strategies.

Matthew Stone attended Susan Moore High School from 1996 to 2001, where they obtained a Diploma in Regular/General High School/Secondary Diploma Program. Matthew then went on to study at George C Wallace State Community College-Hanceville from 2002 to 2005, focusing on Physical Therapy/Therapist. Following that, they pursued a degree in Biology, General at Jacksonville State University from 2006 to 2010. There is no information provided about any further education or degrees obtained.

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