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Ahmed Raza Mughal is an experienced brand management professional currently serving as Brand Manager at Al Wefag Trading & Manufacturing Co. Ltd since July 2023, where responsibility includes overseeing the Biscuits, Gummies & Lollies, and Marshmallows category. Prior experience includes a role as Assistant Brand Manager at Dunkin' from March 2021 to March 2023, focusing on strategy formulation and enhancing business performance, along with developing integrated marketing communication plans. Additionally, Ahmed Raza Mughal worked as a Brand Executive at Tapal Tea (Pvt.) Ltd. from September 2016 to April 2021, and as a Marketing Executive at Shell from January 2014 to August 2015, leading marketing campaigns and exceeding revenue targets. Ahmed Raza Mughal began a career in digital media as an intern at Manhattan Communications Pvt. Ltd. in early 2012. Academic qualifications include an MBA in Marketing and a BBA in Marketing from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, completed in 2017 and 2015, respectively.