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Farhad Seddiq’s career path has a healthy mix of experience within the private and public sectors. His academic background is a reflection of his strive for excellence, he acquired a BBA in 1993, and an MBA in 1995 from Business School Lausanne in Switzerland, whilst being awarded for outstanding academic achievement in both programs. Mr. Seddiq’s career started off in 1995 with the private sector, in which he held several senior positions and was in charge of creating marketing strategies and brand development plans for some of the most prominent private entities, such as Hyatt Regency Chain of Hotels, TRI Hospitality Consultancy, Fonterra and Dubai Properties, managing along the way multimillion advertising and marketing campaigns.