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Hiba Fayad is a marketing professional with over a decade of experience. Currently serving as a Marketing Officer at Al-Iktissad Wal-Aamal Group since March 2012, Hiba coordinates telemarketing efforts, develops business relationships, prepares data and telemarketing scripts, identifies target audiences, conducts telemarketing calls, and writes performance evaluations. Prior to this role, Hiba worked as a Marketing Officer at BLOM Bank from September 2011 to March 2012, focusing on business relationship development and telemarketing calls. Hiba holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication and a Bachelor's degree in Marketing from Lebanese University, as well as a Socio Economics degree from Shouf National College.