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Vanessa B. currently serves as the Chief Marketing & Content Officer at Al-Hilal Saudi Club, where responsibilities include developing brand, digital, fan engagement, content, communication, and retail strategies. Vanessa also holds professor positions in branding, communication, and sports marketing at multiple institutions, including EAE Business School, Johan Cruyff Institute, and LaLiga Business School. Previously, Vanessa was the Global Brand & Digital Director at Sevilla FC, focusing on international and digital marketing strategies, and the Head of Sports Marketing at FC Barcelona, overseeing marketing strategies for various sports. Vanessa's background includes extensive roles in product management and marketing across major organizations, complemented by an academic foundation in business administration and digital marketing from prestigious institutions.