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Afsaneh Baher is an accomplished marketing and communications professional with over 15 years of experience across various sectors, including retail, healthcare, and hospitality. Currently serving as the Assistant Vice President of Marketing, Corporate Communications, & PR at Al Hamra since November 2019, Afsaneh oversees the company's marketing and communications division, managing corporate communications, public affairs, and strategic partnerships. Previously, Afsaneh spent eight years at Majid Al Futtaim as Manager of Corporate Communications, where guidance was provided to the leadership team, driving successful campaigns for multiple shopping malls and hotels across the GCC region and beyond. Afsaneh's career also includes a role as Senior Account Manager at Rawaj International FZ LLC, focusing on reputation management for clients in the luxury goods, food and beverage, aviation, and tourism industries.