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Reda Ahmed is the current Chief Digital Officer at Al Baraka Bank Egypt. With a background in managing digital transformation, innovation, and digital branches, Reda has extensive experience in the banking and technology industry, previously holding positions such as DGM - Head of Acquiring Business, ATMs, POS, and Digital Branches at Banque du Caire. Reda has also worked at NCR Corporation in various roles, including Sales Account Director and Africa Software Support and Implementation Manager. With a B.SC. in Electronics & Communications Engineering, Reda has a strong technical background complementing their expertise in digital transformation and process automation.