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Francois MASSON is a seasoned sales professional with extensive experience in the food ingredients and veterinary medicine sectors. Currently serving as Regional Sales Director for Southern Europe and Africa at AKV Langholt AmbA since June 2019, Francois previously held key positions including Commercial Manager for North Africa and Western Middle East at KMC Amba from April 2014 to June 2019, where the focus was on high added value ingredients like modified starches. Prior roles include Commercial Manager at KMC Amba for Algeria and Tunisia, Commercial Manager at ALFALFA overseeing texturizing ingredients, and Area Manager at Schering Plough managing sales of veterinary medicines. Francois began a career in sales with experience at SFAN Laboratoire developing veterinary drug sales in Asia, and also served as Tank Platoon Leader in the Armée de Terre. Education includes a Master's degree in Business Administration from IAE Caen and qualifications in operations planning from ESORSEM and commercial techniques from IUT de Caen.