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Mr. Herriman was Vice President of Operations of SmartCells, Inc. from 2004 through its sale to Merck & Co., Inc. in 2010. He was Vice President of Product Development at Neuromedical Systems, Inc. where he played a key role in helping to grow this start-up to a $100 million NASDAQ IPO, was a co-founder and President of Aspex Incorporated and Vice President of Operations at Media-Unbound, Inc., which was acquired by Rovi Corporation. Jim received his B.A. in Philosophy from Emory University.