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Hollie Aiked has extensive experience in investor relations and behavioural analysis, currently serving at AKO Capital since June 2017 in roles including Deputy Head of the Behavioural Analysis Unit and Senior Behavioural Analyst. Prior to this, Hollie worked as a Tutor at Kumon UK from September 2008 to July 2014. Hollie holds a BA (Hons) degree in Psychological and Behavioural Sciences from the University of Cambridge, completed between 2012 and 2016, and received foundational education at The Boswells School from 2005 to 2011.