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Samira McDonald, MBA, is a seasoned professional in customer marketing, currently serving as an Ambassador for Customer Marketing Alliance since December 2022, focusing on customer-centric marketing programs that enhance engagement and retention. In addition, Samira has been a Pro Member and Senior Manager of the Community Program at Akeneo since April 2022, where expertise in crafting effective marketing campaigns and customer advocacy initiatives drives community engagement. Previously, Samira held multiple positions at ON24 from May 2017 to April 2022, gaining comprehensive experience in webinar-based marketing and demand generation. Early career experience includes an internship with the Nisqually Indian Tribe, where responsibilities included drafting code for the tribe's handbook and analyzing departmental performance. Samira possesses an MBA and a BBA from Saint Mary's College of California, earned between 2012 and 2017.