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Archana K. has a diverse work experience in the marketing field. Archana is currently the Head of Performance Marketing and Customer Retention at Akasa Air, starting in October 2023. Prior to this, they worked as the Vertical Head of Social Media and Content at HDFC Bank from July 2023 to October 2023. Before that, they held the position of Deputy Vice President - Marketing of Cards & Payments at Axis Bank from October 2020 to May 2023. Archana also has experience as the Deputy General Manager of Digital Marketing at GoAir from January 2016 to October 2020. Archana worked as the Senior Associate Vice President of Brand and Consumer Research at UTI Mutual Fund from January 2014 to December 2015. Their early career includes the role of Senior Manager of Marketing and Ancillary Revenue at Kingfisher Airlines from October 2009 to December 2014.

Archana K. holds a Master of Business Administration - MBA degree in Business Administration and Management from IMI International Management Institute Switzerland. Archana also has a Bachelor of Commerce - BCom degree from R. A. Podar College of Commerce & Economics. Archana has completed the Professional Program in Retailing from Welingkar Institute of Management and obtained an Honours Diploma in Professional Style Coaching from Style Coaching Institute. In terms of certifications, Archana is a Certified Aromatherapist from the International Certified Aromatherapy Institut. Archana has also obtained various certifications related to digital marketing and SEO, including specialized certifications from Google and the University of California, Davis.