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Samantha Thomas has extensive work experience in media and advertising. Samantha currently holds the position of Head of Offline Media at AKA UK, which they started in December 2021. Prior to this role, they served as the Head of Media Activation and Planning at the same company from April 2019 to December 2021. Before that, Samantha was a Media Account Director at AKA UK, where they played a key role in negotiating commercial contracts, planning TV and cinema campaigns, identifying areas of growth, and troubleshooting internal processes. Samantha joined AKA UK in 2016 and has been with the company since then. Prior to their tenure at AKA UK, Samantha worked as a Senior Media Planner/Buyer, overseeing OOH planning and establishing successful client relationships. Samantha also had experience as a Media Planner/Buyer at the same company. Earlier in their career, Samantha worked as an Agency Account Manager at Clear Channel Outdoor and held the position of Senior Account Manager at Kinetic Worldwide.

Samantha Thomas attended Burntwood Secondary School from 1991 to 1996, where they did not pursue any specific degree or field of study. Following their time at Burntwood, they attended St Francis Xavier College from 1996 to 1998. During this period, Samantha completed their A Levels, with a focus on English Language and Literature, Geography, and Media Studies.