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Fredrik Hentz is an experienced business professional currently serving as Business Area Manager at AJ Produkter since January 2015, leading a team of 15 in the Skol och utbildningsmöbler sector. Previously, Fredrik held the position of CEO at Frimeko AB from December 2001 to December 2014, where significant growth transformed the company from a bankrupt entity to a successful business with revenues around 100 million SEK. Additional sales experience includes roles at Austria Tabac, Swedish Match North Europe AB, Värme Tema, Leroy Somer AB, Marabou AB, and Posten AB. Fredrik's educational background includes an Ekonom examen in Entrepreneurship and Organization from University West and a degree in Marketing from IHM Business School.