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Danny Arthurs currently serves as the Head of Partnership and Institutional Sales at AJ Bell, a position held since October 2021, where responsibilities include collaborating with IFA and wealth management firms to enhance their in-house models using AJ Bell's expertise. Previously, Danny was the Head of Sales for AJ Bell Investcentre, overseeing a team across multiple northern regions, and served as Head Of Distribution for Touch by AJ Bell, focusing on improving the UK platform industry's efficiency through a new app-based platform. At Parmenion, Danny played a key role in significantly increasing assets under management, while earlier experience includes partnership in a wealth management firm and a position as Senior Financial Advisor at Friends Provident.