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Maísa Benatti is an experienced product management professional with a strong background in the fashion and technology sectors. Currently serving as Chief Product Officer at Aiuta, Maísa has previously held significant roles at FARFETCH, including Principal Product Manager focusing on Discovery, Personalization & Intelligence with a specialization in Generative AI, as well as various senior and associate product manager positions. Earlier experience includes a senior product manager role at Amazon and a corporate relationship manager position at Wall Street English. Maísa holds a Master of Science in Fashion Design from the University of Lisbon and a Bachelor's degree in Fashion from Universidade Feevale.