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Ihssane BENSAID currently serves as the Digital Marketing Director at AITEK, focusing on digital transformation and customer engagement strategies. Previously, at Weblogy Corp., BENSAID held the role of Digital Product Director, where responsibilities included defining company vision, diversifying revenue sources, and managing cross-functional teams. Earlier experience includes positions as Marketing and Communication Manager at Cellcom Guinea, Marketing Manager at Rocket Internet GmbH, and Account Manager at GulfBankers Executive Search. Educational qualifications include an International Master of e-Business Management from Università del Salento and a Bachelor of Business Administration from Al Akhawayn University.