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Katie Herrle is a seasoned professional in customer success and digital marketing, currently serving as Team Lead for Customer Success in the Media & Entertainment sector at Airship since May 2021. Herrle's expertise includes leading strategic account management and enhancing mobile app experiences, driving user engagement, and advancing monetization through data-driven strategies. Prior experience includes roles as Senior Director and Director of Customer Success at Persado, along with managerial positions at Under Armour, Gap Inc., and Ticketmaster, where contributions involved optimizing direct marketing channels and launching mobile marketing programs. Herrle began their career as a Research Associate at Lieberman Research Worldwide and holds a Bachelor of Arts degree in Psychology from the University of Southern California.