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Egoitz Larrea has a diverse work experience, starting with their role as a Web Analyst at Google from 2007 to 2008. Egoitz then worked as an Event Supervisor at Searcys from 2008 to 2009. From 2009 to 2010, they served as a Market Research Assistant at Market Probe. Egoitz then worked as an SEO Consultant at Demg International from 2010 to 2011. After that, they worked as an Online Marketing Executive for the Spanish market at TripAdvisor Rentals from 2011 to 2013. From 2013 to 2017, they held various roles at momondo, including Global Publisher Program Manager and Paid Search Specialist for the North American market. From 2017 to 2018, they worked as a Senior Acquisition Marketing Manager at KAYAK. Egoitz then worked as a Team Lead Digital Marketing at Grupo Planeta in 2018. From 2018 to 2022, they served as a Senior Digital Marketing Manager at Suntransfers.com. Currently, they are the Head of Performance Marketing at AirHelp, starting in 2022.

Egoitz Larrea obtained a Master's degree in Business Management and Marketing from ENEB - Escuela de Negocios Europea de Barcelona between the years 2020 and 2022. Prior to that, from 2008 to 2011, they completed a Bachelor's degree in Marketing and Advertising with a 2.1 grade from the University of the Arts London. In 2002-2005, they studied at Seattle Central College, earning a degree with a 3.5 GPA in fields such as English, Psychology, Math, Linux, Windows, CISCO, Networking, Customer service, and Visual Basic.