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Irina Pavlovic is an experienced marketing professional with a career spanning over two decades, currently serving as the Digital Marketing Manager at Air Serbia since June 2022. Prior to this role, Irina held positions including Marketing Manager at Moj-eRačun Srbija and Digital Marketing Manager at Albo d.o.o. Irina's extensive background includes key account management and marketing at IOLAR, as well as marketing and communications leadership at Bisnode Srbija and IBM. Irina began their career in public relations at Logos Public Relations, where strategic planning and crisis management were key responsibilities. Educational qualifications include a Bachelor's degree in Environment and Sustainable Development from the Faculty of Technology in Belgrade, complemented by additional training in public relations and English language studies.