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Isobel Hollands has significant work experience in marketing and brand management. Isobel started their career in 2006 as a Sales & Marketing Executive at All Leisure Holidays. Isobel then joined Tui Travel PLC in 2009, where they worked as a Marketing Executive until 2011 before transitioning to the role of Brand Manager until 2014. In 2014, they joined Travelopia as the Direct Marketing Manager for the Sovereign and Citalia brands. Most recently, Isobel Hollands has been working at Air Partner since 2018, initially as a Marketing Manager and is currently serving as the Head of Marketing for the Services Division.

Isobel Hollands completed their education at Bournemouth University from 2002 to 2006, where they obtained a Bachelor of Arts degree (BA Hons) in Tourism Management.