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Stefan Koning is a seasoned digital analytics professional with extensive experience in advising and assisting organizations in implementing digital analytics and conversion rate optimization strategies to enhance online results. Currently serving as a Sr. Digital Analyst at DPG Media IT and a Technical Digital Analytics Specialist at Air Miles, both commissioned by MIST Analytics, Stefan has held various roles since July 2017 as a freelance digital analytics expert and co-founder of MIST Analytics. Contributions to the Matomo Core Team highlight a commitment to providing robust alternatives to major analytics platforms. Previous positions include Digital Analytics Expert at IKEA, Technical Web Analyst at Kadaster, and Matomo Analytics Technical Infra & Performance Specialist at Belastingdienst. Stefan's academic credentials include a Bachelor's degree in Small Business & Retail Management from University INHOLLAND Alkmaar and multiple certifications in digital analytics.