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Rik van Lieshout currently serves as CRM Innovation Lead at Air France KLM Martinair Cargo since January 2023. Prior to this role, Rik held positions as Digital Products & Services Manager at Air France Industries KLM Engineering & Maintenance and as a Board Member of YoungKLM, where networking for young professionals was facilitated. Rik's experience also includes a Corporate Management Trainee role at KLM Royal Dutch Airlines and positions as Business Advisor at Urbane International Real Estate, Field Sales Intern at The Kraft Heinz Company, and Growth Hacking/Brand Ambassador Intern at Magnet.me. Earlier career experiences include New Business Development at PPTsolutions and marketing at Trends Telematics BV. Rik holds a Master of Science in Business and Strategic Management from ESERP Business & Law School and a Bachelor's degree in Small Business and Retail Management from Rotterdam University of Applied Sciences.