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Bel (Pik Wa) C. is an experienced digital marketing professional with a strong background in search marketing, having held the position of Senior Search Marketing Executive at Air Charter Service since September 2018, where responsibilities include planning SEM, PPC, and SEO campaigns globally. Prior to this role, Bel contributed to Acetop Financial Limited as a Marketing Executive, focusing on both online and offline marketing, and played a key role in website management and campaign planning. Additional experience includes working as a Brand Consultant at Burberry, where Bel excelled in client relations and marketing strategy, as well as positions in fashion reporting with leading publications in Hong Kong, showcasing a solid foundation in content creation and media. Educational qualifications include a Professional Diploma in Digital Marketing from the University of Westminster and a Bachelor's degree in Chinese Translation and Linguistics from City University of Hong Kong.