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Patrick Whitnall is an experienced marketing and business leader with a diverse background in influencer marketing, content strategy, and media accountability. Currently serving as Managing Director and Deputy Chair at the Australian Influencer Marketing Council since September 2019, Patrick has previously held significant roles at multiple organizations including Elastic, the Audited Media Association of Australia, On Duty, and Publicis Groupe. With a proven track record of driving revenue growth, managing high-performance teams, and launching innovative products, Patrick has successfully led strategic initiatives across various industries. Notable achievements include securing key partnerships, achieving record sales growth, and contributing to significant revenue generation in previous positions. Patrick holds a Mini MBA in Marketing from Marketing Week and has been actively involved in leadership roles within the Media Federation of Australia.