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Bassem Zikry has over 20 years of experience in the market research industry. Bassem is currently the Chief Research Officer at AIM Technologies, a position they have held for 2 years. Prior to that, they were the Senior Director - Head of Customer Experience & Innovation at Kantar for 1 year and 4 months. Before that, they spent 5 years and 5 months at Kantar TNS as the Country Manager - Egypt, Research Director, and Group Account Director. Prior to that, they spent 7 years and 9 months at Nielsen as the Associate Director, Senior Manager, Research Manager, Senior Research Executive, and Research Executive. Bassem also spent 8 months as the Customer Insights Manager (Secondment) at Vodafone Qatar and 1 year and 5 months as the Customer Insights Team Leader (Secondment) at Vodafone Egypt. Additionally, they have also worked as a Research Analyst at GfK for 1 year and 4 months and as a Financial Analyst, Assistant Brand Manager at WADI Group for 3 years and 1 month.

Bassem Zikry has a Mini MBA from the Knowledge Academy and a B.Sc in Business Administration from Ain Shams University.