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Sadaf Ghani is an experienced PR & Communications Executive at AIDRIVERS LTD since August 2016 and a Business Development Executive at Sadaf Events LTD, leveraging extensive knowledge in the luxury retail sector to develop training programs and strategic advisement for businesses. Previous roles include Cluster Assistant Manager at Europcar, where Sadaf achieved a 30% sales increase, and Duty Shop Floor Manager at World Duty Free Group, overseeing a team to exceed financial targets and enhance customer service. Additional experience includes Project Supervisor at Market Probe, focusing on data acquisition and analysis for major clients, and Project Coordinator at The Chartered Institute of Environmental Health, ensuring project success through efficient resource management. Sadaf holds an MSc in International Marketing from Birkbeck, University of London, and a BA in Business Marketing from the University of Westminster.