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Benedetta Brivio is an experienced CRM Manager at Banca AideXa since July 2022, previously serving as a Senior Consultant at Accenture and a Consultant at Reply. With a focus on the Financial Services sector, Benedetta has specialized in digital banking, working on functional analysis for digital onboarding processes and restructuring banking services. Notable contributions include the development of fully digital products and the customization of Internet and Mobile Banking functionalities. Benedetta holds a Laurea Magistrale in Mercati e Strategie di Impresa from Università Cattolica del Sacro Cuore, as well as a Laurea in Scienze dell'Economia e della Gestione Aziendale. Additionally, Benedetta participated in an Erasmus program at Linnaeus University, enhancing a strong educational background with a focus on economics and managerial strategies.