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Paolo Cusimano is a seasoned professional with extensive experience in commercial management and coaching within the beauty and wellness sectors. Currently serving as Responsabile Commerciale Sicilia for Aliseo Italy and COCOcera since mid-2023, Paolo also holds significant roles in coaching through AICP and team coaching initiatives. Previous positions include Responsabile Commerciale Sicilia at Cosmoproject S.p.A. and various agent roles across reputable brands such as MAKE UP FOR EVER and Vedica Cosmetics. Education includes a forthcoming M.P.A. in PNL Applicata, a specialized course from Metàlogos, and a diploma in Life Coaching from Accademia del Coaching, complemented by technical training in electronics and automation.