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Beate Liepina has a diverse work experience in the digital marketing field. Beate is currently working as the Associate Director of Media Strategy at Ai Media Group since January 2023. Before that, they held the position of Director, Search and Social at Matterkind from February 2022 to January 2023, and Director of Paid Search from September 2021 to February 2022. Beate also has experience as a Digital Marketing Director at Ai Media Group from June 2021 to September 2021. Prior to that, they worked as a Senior Digital Marketing Manager and Digital Marketing Manager at Ai Media Group from May 2019 to January 2021 and from May 2017 to May 2019, respectively. Beate also worked as a Search Account Manager at Labelium in 2016, and as an Analyst, SEM and Search Associate at Initiative in 2015. Beate started their career as a Creative Intern at Zeta Interactive in 2014 and as a Social Media Intern at Penn State University Undergraduate Admissions Office in 2013. Beate also held a Copywriting Internship at Impressions WHQ, Inc. in 2013.

Beate Liepina attended Wilson Area High School from 2007 to 2011. Beate then pursued their higher education at Penn State University from 2011 to 2014, where they obtained a Bachelor of Arts degree in Advertising. During their time at Penn State, they also completed minors in Spanish and Business. In 2010, Beate had a brief academic stint at Lafayette College. Additionally, they have obtained several certifications such as Bing Ads Certified from Microsoft in March 2016, Google AdWords Certified from Google in October 2015, and Introductory Certified Specialist from Marin Software in May 2015.