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Michael Smith is an experienced professional with a robust background in the airline and travel industry. Currently serving as a Board Advisor and Managing Partner at Ai Events since January 2011, Michael focuses on enhancing market leadership in content and conferences, particularly as the company transitions back to real-world events. With extensive experience as a Guide, Consultant, and Event Speaker at SeaMountain Limited, Michael helps clients refine their marketing strategies. Previous roles include FFP Partnerships Director for British Airways, where responsibility encompassed developing and managing partnerships for the Frequent Flyer Programme, as well as Director of Global Financial Services and Marketing positions with various organizations. Michael holds an MBA in Strategy and Marketing from the University of Strathclyde.