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Yessenia Medina Armas is a marketing professional with extensive experience in strategic brand management and trade marketing. Currently serving as the Responsible for Brands and Marketing Projects at Ahembo, s.l. since January 2017, Yessenia focuses on the strategic management of company brands, operational planning, and collaboration with suppliers and partners. Previously, Yessenia held several key roles at Ahembo and Ahemon, overseeing trade marketing initiatives and leading commercial advisor teams. Yessenia's early career included positions in customer administration and marketing at ASTICAN and Panrico Donuts Canarias SA. Yessenia holds a degree in Business Administration and Marketing from Universidad de Las Palmas de Gran Canaria, along with various specialized certifications in category management, digital marketing, and project management.