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Brian de Haaff has a diverse and extensive work experience spanning multiple industries and roles. Brian is currently the Co-founder and CEO of Aha!, a software company specializing in product development tools used by over 700,000 builders. Prior to Aha!, Brian worked at Citrix as the VP of Product Line, where they led product and strategy for GoToAssist and facilitated the acquisition of Beetil. Before that, they co-founded and served as CEO of Paglo, a search engine for IT that was acquired by Citrix and is now known as GoToAssist. Brian also held leadership positions at Network Chemistry, Netli, RouteScience, and Concentric Network, where they drove product management, marketing, and M&A activities. Brian began their career as a Marketing Manager at a software company and consulting firm.

Brian de Haaff has a B.A. degree in Interdisciplinary Studies from the University of California, Berkeley. Brian also holds an M.S. degree in Marketing from Northwestern University. However, specific start and end years for their education are not provided.