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Guilherme Altieri do Amaral serves as the Sr. Director Digital & Technology - Commercial Head at Agthia Group PJSC, leading digital and technology initiatives across business units. Prior to this role, Guilherme held various senior positions, including Head of Digital Marketing & Ecommerce AMEA at AIR (Advanced Inhalation Rituals) / Al Fakher, where significant ecommerce growth and social media engagement were achieved. Previous experiences include a tenure at Reckitt as Global Head Digital Transformation, driving substantial improvements in digital media and business operations, as well as roles at Procter & Gamble focusing on data service delivery and IT project management. Guilherme possesses a Master's degree in Business Administration with a specialization in Information Technology Management and an undergraduate degree in Computer Engineering. Additionally, Guilherme has contributed as an ambassador for Clube Bora Fazer in Dubai and has experience in teaching English.