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Netta Dagan Basson has been working in the industry since 2013. Netta began their career at Rogovin Shaked as an Event Producer and Head of Marketing. In this role, they were responsible for managing the company's social media, building relationships with customers, and coordinating with suppliers. In 2013, they joined HIRO Media as a Traders Manager, Senior Account Manager, Ad Operations Manager, and Ad Operations O & O Sites. As Senior Account Manager, they developed and maintained customer and partner relationships, optimized campaigns to maximize ROI, and identified opportunities for account growth. In 2019, they joined Protected Media as a Customer Success Manager, where they provided clients with real-time insights to fight online advertising fraud. In 2021, they joined Mediaocean as a Customer Success Manager at Mediaocean (Protected Media). Currently, they are employed at Agritask as a Customer Success Manager.

Netta Dagan Basson attended The College of Management Academic Studies from 2010 to 2013 and obtained a Bachelor's Degree in Communication and Management.