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Hayley Pinches is a highly experienced marketing professional currently serving as Marketing Manager and Digital Lead for Europe at Aggreko since January 2018. Previously held roles at Aggreko include Senior Marketing Specialist for Northern Europe and Data Centre Sector Digital Marketing Specialist, where responsibilities encompassed strategic planning and execution of marketing initiatives. Prior to Aggreko, Hayley worked at Finning UK & Ireland as a Marketing Specialist and Marketing Coordinator, focusing on product promotion and marketing plan implementation. Earlier experience includes a role as Regional Communications Assistant at McDonald's Restaurants UK, where key activities involved PR and marketing support for restaurant openings. Hayley holds a BA (Hons) in Marketing, Advertising & Public Relations from Birmingham City University.