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Ikram Dehmouch currently serves as the Head of the Startup Hub Unit and Product Owner at ADD_Officiel since December 2022. Prior experience includes a tenure as IT Project Manager at Maroc PME from November 2013 to December 2022, where responsibilities involved supporting SMEs in digital transformation projects and assisting startups with acceleration projects. Ikram also worked as a BI Developer Engineer at Inetum from June 2013 to November 2013, contributing to the establishment of Bouygues Telecom's data warehouse. Earlier roles include internships at Archos-conseil, Certifia, and INAU, where Ikram gained practical experience in the field. Educational credentials include an Engineer's degree in Business Intelligence from Ecole Nationale Supérieure d'Informatique et d'Analyse des Systèmes - ENSIAS, obtained between 2009 and 2012.