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Fritswa Baffour is an accomplished professional with extensive experience in music, marketing, and brand strategy. Currently serving as CEO at Freetown Music since September 2023 and holding a marketing strategy role at African Film Festival, Inc. since October 2022, Fritswa has also been involved with various companies as a songwriter, composer, and voice-over artist since 2018. Previous positions include VP of Content & Partnerships at StarNews Mobile, marketing strategy account lead at space150, and roles at Nike and Creative Artists Agency focusing on brand innovation, music touring, and strategy. Fritswa's foundational education includes a Bachelor of Arts from Cornell University, an MBA from NYU Stern School of Business, and studies at HEC Paris and Notre Dame School.