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Beth McCabe is an experienced marketing professional with a robust background in developing and implementing comprehensive marketing strategies. Currently serving as the Marketing Director at Africa Adventure Consultants since June 2017, Beth oversees marketing plans and budget management. Prior experience includes roles as Marketing Manager and Brand Manager at the Higher Education division of John Wiley and Sons, where high-level strategy and brand positioning were developed, and as Marketing Manager at GlobaLinks Learning Abroad, focusing on strategic marketing plans for multiple products. Earlier experience as a Consultant at EF Educational Tours involved liaising with clients and conducting seminars. Educational qualifications include a Master of Business Administration in Marketing and Advertising Management from the University of Saint Mary, a Bachelor of Arts in Advertising & Marketing from Bradley University, and study abroad experience at the University of Sevilla.