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Margaret JOSION-PORTAIL has extensive experience in marketing research and education. Currently serving as a Marketing Researcher and Co-head of the Marketing Research Pole at Management Research Lab since September 2015, Margaret also holds multiple roles at AFM - Association Française du Marketing, including elected Board Member and key positions within various commissions. In academia, Margaret is an Associate Professor at IAE Paris-Est, where leadership extends to several Master's programs. Experience spans over two decades in marketing roles at IRI, where Margaret held various senior director positions. Educational qualifications include a PhD in Marketing from IAE Paris - Sorbonne Business School and degrees from prestigious institutions such as ESSEC and EDHEC.