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Aida Mimouni-Chaabane is a seasoned academic and marketing professional with extensive experience in higher education and professional organizations. Currently serving as Cheffe de département (TC Sarcelles) and Chargée de mission DD&RS at IUT de Cergy-Pontoise since October 2022, Aida also holds the roles of Vice-présidente Diffusion et réseaux and Secrétaire générale at AFM - Association Française du Marketing since May 2018. Aida has been an Enseignant-Chercheur (Associate Professor) at CY Cergy Paris Université since September 2007, and previously worked as a Doctorante et enseignante (PhD student and Assistant Professor) at Université Paris Dauphine between September 2002 and August 2007. Aida earned a Doctorat (PhD) in Marketing from Université Paris Dauphine - PSL and a Maitrise in Marketing from Institut des Hautes Etudes Commerciales Carthage (IHEC).