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Ximena César has held various roles in the marketing field since 2006. Ximena began their career at Grupo Imagen as Gerente de Intercambios, where they generated business chains to optimize resources and coordinated plans and campaigns for radio, newspaper, and television. From 2008 to 2011, they worked at Elogia as an Account Manager and Media Planner, where they were responsible for client relations and the planning and execution of communication strategies. From 2011 to 2014, they were Regional Director of Operations at iBrands, where they managed campaigns and internal databases. In 2016, they joined Lucini&Lucini Communications Group as Email Marketing Manager, leading email marketing campaigns for Latin America and Spain. Since 2018, they have been Analista de Marketing Regional at Afluenta, a Latin American collaborative finance network.

Ximena César completed a Specialization in Segmented Marketing from Universidad Europea in 2005. Ximena also earned their Bachelor's degree in Marketing from Universidad del Valle de México in 2005.