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Katia de Palma is a seasoned marketing professional with extensive experience in digital marketing and web analytics. Currently serving as Senior Marketing Lead at Affirma since March 2021, Katia previously held various roles at renowned companies including Google, where positions included Technical Support Consultant and Solution Consultant for the Google Marketing Platform. Prior experience encompasses consulting roles at Deloitte Digital and La Martina, where Katia specialized in converting business objectives into measurable KPIs, and leading e-commerce analytics initiatives. Early career experience includes web analytics roles at DigitasLBi Italy and Bitmama, as well as SEM consultancy at Quanthink, providing a well-rounded foundation in data analysis and marketing strategy. Katia holds a degree in Computer Science from Università Statale di Milano, further complemented by a Master's in computer animation from Upgrade Milano.