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Elizabeth Langwith currently serves as the Head of Merchant Pricing at Affirm, where responsibilities include developing strategic pricing solutions to enhance value exchange between merchants and consumers. Prior to Affirm, Langwith was the Managing Director at Synthesis Revenue Management, focusing on revenue growth for Private Equity-owned B2B companies through pricing strategies. Extensive experience at American Express includes various leadership roles, such as Vice President of Merchant Pricing for the Americas, where value-based pricing strategies were developed for over 3 million businesses. Additional roles involved driving network expansion and customer acquisition within diverse industries. Langwith's career began at the French Trade Commission, assisting French fashion companies in the U.S., and includes a solid educational foundation with an MBA from UCLA Anderson and a BA from Principia College.